TYPES OF MEDIA
There’s no doubt that the world today is defined by
information. Whether it’s news, opinions, interviews or advertising, written,
spoken or in filmed, it’s information (and marketing content) that provides the
direction and structure to our lives. Media determine our lives and we have
become media ourselves. And magazines, newspapers, television, online, mobile
and social media are all now vital components of any advertising
campaign.
I. NEW MEDIA
Nesting is a way of organizing of
the presentation of information according to subjects while paying secondary
attention to context. In the place of context, nesting (most commonly seen in
text or image hyper-linking) is a format that fosters organization in a way in
which elements interact with one another instead of simply following a straight
order. This new organization of data does not require a “back story” and each
interactive element of information stands alone. New media requires a
non-linear interpretation, since many sources are often oriented around the
same subject-center, but are not always collated. At the end of the day all
this means is that one of the primary characteristics of new media is that it
is freed from the linear restrictions of older formats such as newspapers,
books, and magazines. Perhaps this conception of new
media is only part of the whole picture and the skeletal outlines of a much
more profound discussion. We recognize that many online interfaces enrich
university and office experiences, making nested and comprehensible write-ups,
drop-boxes, and support-based chat centers. The first thing that anyone using
“new media” in the twenty first century realizes is that the technology and
capability for innovation does not necessarily determine its usefulness or it’s
potential. Of course, that all rests on the shoulders of the user.
A book is a set of written, printed, illustrated, or blank
sheets, made of ink, paper, parchment, or other materials, fastened together to
hinge at one side. It may be a long written or printed literary composition.
A journal is a scholarly publication containing articles
written by researchers, professors and other experts. Journals focus on a
specific discipline or field of study. Unlike newspapers and magazines,
journals are intended for an academic or technical audience, not general
readers. A journal is a written record of your thoughts, experiences, and
observations. You can write in your journal daily, or only when you feel the
urge.
III. FILM
Movies (films), the oldest form of motion picture technology, has been a popular entertainment medium capable of capturing lifelike video-style images. Films, also called motion picture and cinema, have goal of unfolding a story, may be fiction or true to life story. Film is regarded as one of the significant forms of art, with the primary purpose of entertaining its audience.
Some type of films:
1. Feature Films
They are usually produced by mainstream movie studios and have a running time long enough to be considered the principal or sole film to fill a program, usually 90 minutes to 120 minutes.
2. Short Films
They are any film with length of 10 to 30 minutes, not long enough to be considered as feature films.
3. Alternative films
They are referred as indie films, produced by an independent studio or filmmakers.
4. Documentary Films
They are defined as films or TV programs showing the facts about a person or an event. They are nonfictional movies meant to produce some aspects of reality.
IV. ADVERTISING MEDIA
Advertising media can be defined as various means (advertising vehicles) such as billboards,
magazines, newspapers, radio, television, and internet by which promotional
messages are communicated to the public using words, speech, and pictures. From the media literacy viewpoint, advertising is the mass media content intended to persuade a targeted audience to take action toward a product, service or idea.
New
Media is a 21st Century catchall term used to define all that is
related to the internet and the interplay between technology, images and sound.
In fact, the definition of new media changes daily, and will continue to do so.
New media evolves and morphs continuously. What it will be tomorrow is
virtually unpredictable for most of us, but we do know that it will continue to
evolve in fast and furious ways. However, in order to understand an extremely
complex and amorphous concept we need a base line.
New media is a broad term in media studies that emerged in the
latter part of the 20th century. For example, new media holds out a possibility
of on-demand access to content anytime, anywhere, on any digital device, as
well as interactive user feedback, creative participation and community
formation around the media content. Another important promise of new media is
the "democratization" of the creation, publishing, distribution and
consumption of media content. What distinguishes new media from traditional
media is the digitizing of content into bits. There is also a dynamic aspect of
content production which can be done in real time, but these offerings lack
standards and have yet to gain traction.
Wikipedia, an online encyclopedia, is an example, combining
Internet accessible digital text, images and video with web-links, creative
participation of contributors, interactive feedback of users and formation of a
participant community of editors and donors for the benefit of non-community
readers. Facebook is an example of the social media model, in which most users
are also participants.Most technologies described as
"new media" are digital, often having characteristics of being
manipulated, net workable, dense, compressible, and interactive. Some
examples may be the Internet, websites, computer multimedia, computer games,
CD-ROMS, and DVDs. New media does not include television programs, feature
films, magazines, books, or paper-based publications – unless they contain
technologies that enable digital interactivity. “
As a consequence of the quick
embrace of New Media by business, causes, communications, and a multitude
of others, the question of “what is new media?” did not receive an official or
standardized response. Instead, responses to this question have often entailed
a series of hackneyed keywords or empty phrases whose effectiveness is yet to
be determined. The question of new media isn’t a question that merely indexes
new toys and tools. Rather, there is a qualitative question that lurks beneath
the shining surface of the screen brandishing the images we associate as
products or elements of New Media. A good question to ask instead of “what is
new media?” is “what isn’t new media?” To be sure, there are
some definite signposts to guide the twenty-first century user’s query.
The term “new media” seems to
escape its very definition. Loosely, new media is a way of organizing a cloud
of technology, skills, and processes that change so quickly that it is
impossible to fully define just what those tools and processes are. For example,
the cell phone in the late 1980’s could be thought of as part of new media,
while today the term might only apply selectively to a certain type of phone
with a given system of applications, or even more commonly, the content of
those apps. Part of the difficulty in defining New Media is that there is an
elusive quality to the idea of “new.” The very prospect of being new denotes an
event just beyond the horizon, something that has only just arrived and which
we are just beginning to get our hands on. Perhaps in searching for a suitable
characterization for this network of tools and ideas is the idea of limitless
possibility. Limitless possibility for communication, for innovation, and
education is certainly a fundamental element that shapes our conceptions of new
media usage from now on. Nevertheless, in seeking a
definition of “New Media” we need some basic tenets that can help us get a
better positive understanding of what New Media is beyond what New Media isn’t.
New media can be characterized by the variegated use of images, words, and
sounds. These networks of images, sounds, and text data are different from old
media formats such as hard copy newspapers because of the nesting
characteristic.
II. PRINT MEDIA
Print media refers to paper publications circulated in the
form of physical editions of books, magazines, journals and newsletters. It is known as the oldest form of medium. Print
media is given explicit freedom in the First Amendment of the Bill of Rights.
With so many different forms of media distribution,
traditional print media is struggling to maintain readership. Due to the fact
that publications lose so many readers every year, advertisers are beginning to
pull money from print mediums, such as newspapers and magazines. Instead, those
funds are put into other mediums like television, radio, and other digital
platforms. Journalists considering a career in this field should recognize that
the Internet offers the same level of freedom of expression as print media.
Publishing written work on the internet is gaining popularity because of the
ease of creating a content and dispersing it.
A book is a set of written, printed, illustrated, or blank
sheets, made of ink, paper, parchment, or other materials, fastened together to
hinge at one side. It may be a long written or printed literary composition.
Magazine is a publication that is issued periodically, usually bound in a paper cover, and typically contains essays, stories etc., by many writers and often photographs and drawings frequently in a particular subject or area such as hobbies, news, or sport. Magazine cater specific audience with specific interest.
A journal is a scholarly publication containing articles
written by researchers, professors and other experts. Journals focus on a
specific discipline or field of study. Unlike newspapers and magazines,
journals are intended for an academic or technical audience, not general
readers. A journal is a written record of your thoughts, experiences, and
observations. You can write in your journal daily, or only when you feel the
urge.
A newsletter is a short written report that tells about the recent
activities of an organization and that is sent to members of the organization. It presents information and
news to people with a specific interest in the organization or subject.
III. FILM
Movies (films), the oldest form of motion picture technology, has been a popular entertainment medium capable of capturing lifelike video-style images. Films, also called motion picture and cinema, have goal of unfolding a story, may be fiction or true to life story. Film is regarded as one of the significant forms of art, with the primary purpose of entertaining its audience.
Some type of films:
1. Feature Films
They are usually produced by mainstream movie studios and have a running time long enough to be considered the principal or sole film to fill a program, usually 90 minutes to 120 minutes.
2. Short Films
They are any film with length of 10 to 30 minutes, not long enough to be considered as feature films.
3. Alternative films
They are referred as indie films, produced by an independent studio or filmmakers.
4. Documentary Films
They are defined as films or TV programs showing the facts about a person or an event. They are nonfictional movies meant to produce some aspects of reality.
IV. ADVERTISING MEDIA
Advertising media can be defined as various means (advertising vehicles) such as billboards,
magazines, newspapers, radio, television, and internet by which promotional
messages are communicated to the public using words, speech, and pictures. From the media literacy viewpoint, advertising is the mass media content intended to persuade a targeted audience to take action toward a product, service or idea.
V. BROADCAST MEDIA
Broadcast Media is defined as the airing or distributing of
audio and video content to the public by the use of radio and television. Broadcast
media is the most expedient means to transmit information immediately to the
widest possible audience, although the Internet currently challenges television
as the primary source of news. Most people now get their daily news through
broadcast, rather than printed, media. Integration of the Internet has
increased the pressure on broadcast media groups to deliver high quality
information with minimum cost. Improving operations is more important for these
groups now than ever before.
References and sources:
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References and sources:
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