MEDIA AND INFORMATION LITERACY: THE FOUNDATION OF ANYTIME, ANYWHERE LEARNING
I. INTRODUCTION
In the world
of today, media has become as necessary as food and clothing. It has played
significant role in strengthening the society. Media is considered as
"mirror" of the modern society, infect,it is the media which shapes
our lives.The purpose of the media is to inform people about current, new
affairs and to tell about the latest gossip and fashion. It tells about the
people who are geographically divided. The role of media has become one way of
trading and marketing of products and prejudices. The media claimed to be
governed by righteousness and equity, but greed and self-aggrandizement has
poisoned its virtues.
Media is a communication channel through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. What does it do with media literacy? Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms. Media Literacy is a 21st century approach to education. It provides a framework to access, analyze, evaluate, create and participate with messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.
Media is in
charge of:
1. Information
2. Education
3. Entertainment
4. Advertising
Society is
influenced by media in so many ways. It is the media for the masses that helps
them to get information about a lot of things and also to form opinions and
make judgments regarding various issues. It is the media which keeps the people
updated and informed about what is happening around them and the world. Everyone
can draw something from it.
No doubt,
media has played significant role in making world a global village and to
reduce the communication gaps amongst the people living in the far areas. Media
identifies its responsibility and work sincerely and honestly, then it can
serve as a great force in building the nation.
II. BEING MEDIA AND INFORMATION LITERATEMedia is a communication channel through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. What does it do with media literacy? Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms. Media Literacy is a 21st century approach to education. It provides a framework to access, analyze, evaluate, create and participate with messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.
On the other hand, information literacy is defines as the ability
to know when there is a need for information, to be able to identify, locate,
evaluate, and effectively use that information for the issue or problem at
hand. Although other educational goals, including traditional literacy,
computer literacy, library skills, and critical thinking skills, are related to
information literacy and important foundations for its development, information
literacy itself is emerging as a distinct skill set and a necessary key to
one's social and economic well-being in an increasingly complex information
society. According to McTavish (2009), in order to increase and maximize
people's contributions to a healthy, democratic and pluralistic society and
maintain a prosperous and sustainable economy, governments and industries
around the world are challenging education systems to focus people's attention
on literacy.Today’s educational and professional paths requires using
technology to communicate, problem-solve or complete research. Students who
attain technology literacy have an easier time achieving education goals and
entering into their career of choice. But what is technology literacy?
Technology literacy is the ability to appropriately select
and responsibly use technology. Students who have attained technological
literacy are able to solve problems, communicate, locate, use and synthesize
information found using technology and develop skills necessary to function in
the 21st century. Achieving
technology literacy helps students function in the world they live in. Not only
is technology necessary in education and work arenas, it also helps students
learn to become better decision-makers. Learning how to use technology enables
students to access reliable and pertinent information regarding their health,
safety and attainment of life goals. Students must understand not only how and
where to look for information, but also how to discern whether sources are
reliable or exhibit bias.
III. WHY MEDIA IS IMPORTANT?
WHY MEDIA IS IMPORTANT?
III. WHY MEDIA IS IMPORTANT?
WHY MEDIA IS IMPORTANT?
Media is important because it
influences society in many different ways. But could we say it changes the way
we behave or our attitudes towards things we perceive in the world we live in?
Media is all around us, society
is constantly interacting with social mediums for their own gratification, gratification
could be keeping in contact with friends and family or it could be sharing your
experiences with the world through pictures and videos. Another gratification
could be finding information easily and quickly using things such as the internet.
BUT WHY DOES THIS MAKE MEDIA SO IMPORTANT?
Media is important because it
gives us some sense of being. We have a sense of being part of something greater
then ourselves and that is why things like twitter and facebook are so popular
because they make you feel that you are part of a wider community always interacting
with each other. It gives individuals the ability to create their own personal identity,
through mediums like facebook people can add details about themselves like what
their hobbies are and who they perceive themselves to be.
Media is important with regards
to gathering information. Although we’ve had the internet for a fair amount of time
there have been some major changes that have revolutionized the way we use this
medium. Things like large data bases full of journals ranging in all areas of
information. And the best part of this media is that it is instant and easy to
access.
Sources and references:
- http://www.medialit.org/reading-room/unesco-international-conference-media-and-information-literacy
- http://www.businessdictionary.com/definition/media.html
- http://www.hamariweb.com/articles/article.aspx?id=10166
- http://www.medialit.org/media-literacy-definition-and-more
- https://en.wikipedia.org/wiki/Information_literacy
- http://www.coloradotechliteracy.org/org/documentation/module1/definition.htm
- http://online.cune.edu/defining-technology-literacy/
